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Can’t Find Your Website on Google, Yahoo or MSN?
June 1st, 2007

Even the most beautiful, navigable and cleanest websites can be invisible to search engines. There are certain characteristics of a website that searchbots or spiders look for when they choose the most relevant websites for the keyword that was searched for. Watching Ruca’s best practices for organic search optimization can make your website as visible as your top competitors’ and allow your company to take advantage of the free traffic that organic search can provide. Learn More About Watching Ruca’s SEO Packages.

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Want to Drive Targeted Traffic to Your Website?
June 1st, 2007

Pay-Per-Click Advertising can be one of the greatest revenue generators on the web. As over 1 Billion searches are being performed every day, people ARE looking for your products. With over four years of search marketing experience, Watching Ruca can help you reach your sales goals by developing effective ad content that will not only increase traffic to your website, but drive qualified traffic that converts to your website. We are well qualified in building, updating, restructuring, managing and optimizing Pay Per Click campaigns through the largest search engines in the world including: Google AdWords, Yahoo! Search, MSN adCenter, Looksmart, AltaVista and more. Learn More about Watching Ruca’s PPC Setup and Maintenance Packages.

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Industry Click Fraud Increases 14.8 Percent in Q1
May 31st, 2007

Click fraud is still on the rise, according to recent pay-per-click fraud figures released last week by Click Forensics Inc. The company’s two-year-old independent click-fraud reporting service, the Click Fraud Index, found that during the first-quarter 2007 the search industry’s overall click fraud rate was 14.8 percent, up from 14.2 percent for the fourth quarter of 2006. Click fraud was at 13.7 percent for the first quarter in 2006.

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