Search Engine Marketing News. In an industry that is constantly evolving and changing, it is important to be up to speed with the latest changes in search strategy and workability. Watching Ruca is dedicated to staying on the forefront of Search Engine Marketing to provide your business with the most current strategies for marketing your business online.

  • SearchDay: Tips for Making the Most of SES San Jose
    Today's search engine marketing news and opinion: Tips for Making the Most of SES San Jose; And the Link Love Award Winner is...You; Online Olympic Traffic Soars; and more.
  • SearchDay: Search Ad Tools Help Manage Complexity
    Today's search engine marketing news and opinion: Search Ad Tools Help Manage Complexity; Real-Time Analytics with Woopra; Yahoo Adds Speed, Smarts, and Languages to Safari Plug-In, Inquisitor; and more.
  • SearchDay: Content? Content. Content!
    Today's search engine marketing news and opinion: Content? Content. Content!; Proper SEO and the Robots.txt File; Dynamic Keyword Insertion: Friend or Foe?; and more.
  • SearchDay: Oil and Water? SEOs vs. Content Owners
    Today's search engine marketing news and opinion: Oil and Water? SEOs vs. Content Owners; Getting Vertical Search Right: A Sneak Preview; Google Warns on AOL Investment Loss; and more.
  • SearchDay: Link Building with Customers
    Today's search engine marketing news and opinion:Link Building with Customers; Avoiding Online Missteps with Generation Y and Millenniums; Google to Update Content Network; and more.
  • SearchDay: Awesome Ad Groups: Small is Good
    Today's search engine marketing news and opinion: Awesome Ad Groups: Small is Good; After the Yahoo Shareholder Meeting; Google Translate Goes Live with Human Translators; and more.
  • SearchDay: Has Mobile Local Search Finally Arrived?
    Today's search engine marketing news and opinion: Has Mobile Local Search Finally Arrived?; Look Out PageRank, There's a New Algorithm in Town; Universal Thoughts on Local Search; and more.
  • SearchDay: The Future of SEM Education
    Today's search engine marketing news and opinion: The Future of SEM Education; Understand Where You Are To Know Where You're Going; Microsoft Adds Image Hotspots to Live Search Design; and more.
  • SearchDay: What's Wrong With Being Cuil?
    Today's search engine marketing news and opinion: What's Wrong With Being Cuil?; Google vs. Yahoo on Paid Links; Marchex Launches Integrated Local Ad Platform; and more.
  • SearchDay: Press Releases and Search Engine Optimization
    Today's search engine marketing news and opinion: Press Releases and Search Engine Optimization; When's an Outage More than Just an Outage?; Google's Sergey Brin on Local Mobile Search; and more.