Watching Ruca believes that there are two ways to drive conversions on a website: 1) bring an enormous amount of (generally) high costing traffic to the website and observe a low rate of conversion or 2) bring a targeted group of qualified traffic to the website that results in an increased conversion rate—we believe in the second option. There are many tricks and gimmicks on the web that promise to bring your website more traffic; but if that traffic isn’t converting then what’s the point? Watching Ruca’s experience with Search Engine Optimization, targeted search marketing, shopping portal marketing, keyword management and site analytics can help you reach your sales goals while minimizing cost as percent of revenue and maximizing your ROI.